Monday, January 2, 2012

Celcom Postpaid Plan

Celcom is the oldest and 2nd largest mobile tele-communication company in Malaysia. Formerly, Celcom is the largest mobile users but they lost to Maxis after Celcom merger with TMTouch and Maxis merger with Timcel. However they still maintain as the widest network coverage in Malaysia!

Celcom postpaid market share has been bitten by smaller competitors such as Digi and Umobile due to lack of good postpaid products. Celcom should have supplementary call plan with the same rates enjoy by the principal. Celcom’s 1+5 postpaid plan are the most expensive despite the lowest commitment fee. The rates also differ from the principal who enjoys lower rates for SMS and calls. Maybe Celcom should reduce the rates in order to attract customers even though Malaysia is highly penetrated mobile users.

Besides that, Celcom mobile broadband speed is slightly slower than Maxis however Celcom able to provide quality or stable networks to the users. Maybe Celcom can focus how to increase the mobile broadband speed. Moreover, internet connection for prepaid users also slightly expensive ranges from daily to weekly. Maybe Celcom should consider revising the rates in line with Maxis and Digi.

Celcom should work with government agencies to use Celcom as official networks and make compulsory to government employees to use Celcom since Celcom is owned by Khazanah (investment arm of government of Malaysia).