Malaysia Airlines: Business Improvements and Strategy

Expand Malaysia Airlines when there is an opportunity available. Malaysia Airlines should deploy new routes to Zurich, Madrid, Athens, Kuwait City, Doha, New York, Hawaii and Christchurch. Don't ask about the load factor because there is so many ways to improve the load factors by simply marketing strategy, product offering and transiting before the final city. My suggestion or my point of view is Malaysia Airlines should introduce new business class on their fleet. Current business class seat are small in size and are not full flat lie bed. Besides that, Malaysia Airlines could deploy on the following routes:

1) Kuala Lumpur - Doha - Muscat - Doha - Kuala Lumpur
2) Kuala Lumpur - Kuwait City - New York - Kuwait City - Kuala Lumpur
3) Kuala Lumpur - Tehran - Moscow - Tehran - Kuala Lumpur
4) Kuala Lumpur - Tokyo Narita - Honolulu - Tokyo Narita - Kuala Lumpur
5) Kuala Lumpur - Johannesburg - Sao Paolo - Johannesburg - Kuala Lumpur
6) Kuala Lumpur - Melbourne - Christchurch - Melbourne - Kuala Lumpur
7) Kuala Lumpur - Zurich - Kuala Lumpur
8) Kuala Lumpur - Athens - Madrid - Athens - Kuala Lumpur

Malaysia Airlines might concerned on the availability of an aircraft to deploy these routes. Malaysia Airlines could use operating lease for temporary to test the markets and when the market is there, malaysia airlines can subsequently purchase a new aircraft to cater the demand and growth.

With a new aircraft, Malaysia Airlines can reduce fuel consumption with better fuel efficiency aircraft. Besides that, Malaysia Airlines can offer a new products such as new first, business and economy class, nicer interior, shower for first and business class, Wifi and mobile phone coverage on board.